Stanculescu, Dorina

Strategic research communication has found an increasing recognition in recent years. Research infrastructures (RIs) are called upon to effectively communicate the scientific research they foster in order to ensure that they attract users and their findings may influence both policy-makers and society at large. Not to mention that many funding bodies are making communication a requirement when it comes to allocating research funds. The current paper reflects on the experience of developing a communication strategy for the European research infrastructure EPOS (European Plate Observing System) and highlights some challenges and best practices to set up and maintain the critical links between people, ideas and information that are vital for the success of every communication plan.