Please use this identifier to cite or link to this item:
http://hdl.handle.net/2122/14683
Authors: | Caber, Meltem* González-Rodríguez, Rosario* Albayrak, Tahir* Simonetti, Biagio* |
Title: | Does perceived risk really matter in travel behaviour? | Journal: | Journal of Vacation Marketing | Series/Report no.: | 3/26 (2020) | Publisher: | SAGE | Issue Date: | 2020 | DOI: | 10.1177/1356766720927762 | Keywords: | Travel motivation destination image risk perception travel intention |
Abstract: | In spite of its importance in understanding tourist behaviour, the scientific knowledge about risk perceptions about a destination has begun to expand especially after 1960s. Especially, far more research is yet needed for exploring the role of risk on potential tourists’ travel motivations, destina tion image perceptions and visit intentions. This study, therefore, attempts to clarify the moderated impact of risk perception in the relationship among travel motivations, destination image and travel intentions. With this purpose, two survey studies were conducted on German tourists visiting Turkey, whereas the participants evaluated their perceptions about Spain or Greece. The results in both cases showed a high direct influence of travel motivations on destination image perception and a significant direct impact of destination image perception on travel intention. The findings also revealed that risk perception has a negative moderated effect on travel motivations, destination image and travel inten tion relationships. |
Appears in Collections: | Article published / in press |
Files in This Item:
File | Description | Size | Format | Existing users please Login |
---|---|---|---|---|
Caber et al. 2020.pdf | 317.75 kB | Adobe PDF |
Page view(s)
52
checked on Apr 24, 2024
Download(s)
2
checked on Apr 24, 2024