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Authors: Falsaperla, Susanna* 
Musacchio, Gemma* 
Ferreira, Monica Amaral* 
Lopes, Mário* 
Oliveira, Carlos Susa* 
Title: Dissemination: steps towards an effettive action of seismic risk reduction for non-structural damage in the KnowRISK project
Journal: Annals of Geophysics 
Series/Report no.: 3/64 (2021)
Publisher: INGV
Issue Date: 2021
DOI: 10.4401/ag-8394
Keywords: seismic risk
data dissemination
environmental risk
educational issues
Subject Classification04.06. Seismology 
05.08. Risk 
Abstract: “Move, protect, secure” were the three key points that the KnowRISK (Know your city, Reduce seISmic risK through non-structural elements) project posed at the core of its communication and dissemination strategy. This three key points enable each person, professional or not, to reduce non-structural damage caused by earthquakes. Dissemination is usually the last but never the least step of a communication plan, and indeed it played a crucial role in KnowRISK project for conveying the three key-point message to the widest audience. Standard dissemination activities, such as open-door events, and internet allowed us to achieve a wide spreading of ideas and best practices, reaching more than 4,000 non-professionals and almost 50,000 page views of the KnowRISK project website (in three years), respectively. As communication was recipient-targeted, the dissemination task of the project was addressed to professionals, layman, and schools. In particular, schools were chosen in order to profit from the chain-reaction action that is capable to spread a message from students to the surrounding environment.
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